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About Jules Borel & Co.

History

In 1918, Jules Borel and his wife, Juliette, arrived in America from Switzerland. After passing through Ellis Island, Jules and his family traveled across the United States selling watch parts door-to-door. In 1920, Jules established a permanent location in centrally located Kansas City, Missouri. Jules was joined in the business by his children Pierre, John, Antoinette, and Mark.

History

In 1918, Jules Borel and his wife, Juliette, arrived in America from Switzerland. After passing through Ellis Island, Jules and his family traveled across the United States selling watch parts door-to-door. In 1920, Jules established a permanent location in centrally located Kansas City, Missouri. Jules was joined in the business by his children Pierre, John, Antoinette, and Mark.

Black and white photograph of a family posing in front of an old car with a building labeled 'Lyss' in the background.
Black and white photo of four men in an office setting

Today

Today, Jules Borel & Co. serves customers across the United States and beyond. Four generations later, we continue to carry on the American dream in Kansas City. We take pride in providing exceptional customer service and are privileged to serve watchmakers, jewelers, service centers, manufacturers, and educational institutions.

Jules Borel was known throughout the industry for his integrity, expertise, and dedication to customers. Today, we remain committed to honoring that legacy. Through longstanding relationships with leading brands including Bergeon, Elma, Greiner Vibrograf, Roxer, and Witschi, we provide access to the most advanced tools and equipment available. Backed by decades of industry experience, we also offer technical expertise, product guidance, and after-sales support.

More than a century after our founding, our mission remains the same: serve our customers with integrity and excellence.

Today

Today, Jules Borel & Co. serves customers across the United States and beyond. Four generations later, we continue to carry on the American dream in Kansas City. We take pride in providing exceptional customer service and are privileged to serve watchmakers, jewelers, service centers, manufacturers, and educational institutions.

Jules Borel was known throughout the industry for his integrity, expertise, and dedication to customers. Today, we remain committed to honoring that legacy. Through longstanding relationships with leading brands including Bergeon, Elma, Greiner Vibrograf, Roxer, and Witschi, we provide access to the most advanced tools and equipment available. Backed by decades of industry experience, we also offer technical expertise, product guidance, and after-sales support.

More than a century after our founding, our mission remains the same: serve our customers with integrity and excellence.

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